Sunday, November 29, 2009

Government initiative for promotion of Darjeeling Tea

The government spends around Rs 60 lakh per annum on legal requirements to protect the `Darjeeling’ tea brand globally. This amount is spent to protect the word `Darjeeling’ and the logo of the tea produced from that area, Jyotiraditya Scindia ( minister of state for commerce) told. The tea which is being produced in the Darjeeling hills of West Bengal, was the first product to be registered in the country under the Geographical Indications of Goods (Registration and Protection) Act, 1999. Darjeeling tea word and logo both are registered in class 30 of good respectively application no 1 and 2 .Applications were filed by TEA BOARD , which a statutory authority of the government of india established in 1953 under the Tea Act 1953 .

Geographical indication is a sign used on goods that have a specific area origin and possess qualities, reputation or characteristics that are essentially attributable to that region. Geographical indication aims at preventing non-Darjeeling tea from being passed off as Darjeeling tea.

Scindya has said the government has sanctioned an amount of 5.68 Crore in the 11th year plan to upgrade the Darjeeling Tea Research and Development centre as a centre of excellence of the promotion of premium tea .( New released on 26 Nov ,2009 in times of India )

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