Sunday, March 14, 2010

Mata ni Pachhedi seeking for GI Protection: Effort of NIFT

National Institute of Fashion Technology professor Mr. Binaya Bhushan Jena is facilitating the process of registration of Ahmadabad’s Mata ni Pachhedi, a textile painting craft under the Geographical Indication (GI) of Goods (Registration and Protection) Act, 1999.
The initiatives for protection of this unique art under GI-Act has been taken by Professor Binaya Bhushan Jena (Who has drafted the application and helping in design the logo for the craft) and supported by Vasundhara Chaudhary(Faculty member at NIFT) ,Nikita Gupta (Student at NIFT) , Rutu Talati (Student at Mudra Institute of Communications –MICA).
Mata ni Pachhedi or Devi ka Parda or Matano Chandarvo or Kalamkari of Gujarat is a textile painting craft for the devotees of goddess Durga is the specialty of the Vaghri community of Ahmadabad. Cost of the product: see here
Vaghri community: The Vaghris were once a wandering tribe. They eventually settled near the Central Post Office in the city and started practicing the craft. Bamboo sticks are used to make intricate paintings on cloth. The craft depicts a powerful Goddess on a mount in the centre, and attendants, gods and worshippers surrounding her.
The Vaghris believe that the Goddess in her different reincarnations such as 1. Ambika on a tiger 2.Bahuchara on a cock, 3.Meladi on a goat 4. Khodiar on a crocodile 5.Vihat on water buffalo these acts as the protector, saviour and helper to the people .So she is one of the main characters of their cloth paintings.
Process for making Mata ni Pachhedi:
This is a combination craft done by women and the men folk. Artist first prints the panels of kalamkari with the help of wooden blocks using shade of maroon and black vegetable dyes against white setting.
The square or rectangular banners they create are known as the ritual veils, coverings or backdrops of the Mata ni Pachhedi. They function as temporary temple structures. While the rectangular veils form the walls of the bamboo skeleton, the square veils serve as the roof. This decorated fabric adds grandeur to the space near the altar, where the ritual offerings are placed.
The veils are created in different stages, each one requiring a different amount of time. The preparation of the cloth involves dyeing, sketching and drawing of the main pattern in colors, detailed drawing and the fixating of the paint layer, repeated rinsing and sun drying. The Vaghris still use the ancient method of preparing dyes from natural mineral and vegetable materials.
This (Mata ni Pachhedi) was made generally in three colors as white, black and deep red, but the color range has gradually expanded to include orange, yellow, grey and pink.
Scope of protection for other handicraft in across India:
Now, we should realize the vital role of artisans in the preservation of our country’s historic and social wealth ,and we should also play our role as the responsible citizens for protection of these arts under the law.
Advantage of registration: Once this craft registered as GI then it can guard the craft against duplication as well as help in fetching good returns to the artisans. The GI tag will offer the artisans international visibility which will ensure them a decent livelihood.

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